More than 73,000 young people are benefitting from the National Youth Agency’s employability programme, supported by funding from Barclays.
NYA’s programme is delivering employability and life skills training to up to 100,000 disadvantaged young people aged 14-25 and who are not in education, employment or training.
The programme is delivered in partnership with a wide range of local youth, education and business organisations to meet the specific needs of the UK’s most marginalised young people.
One project, OnSide’s Wigan Youth Zone, has used its funding to help young people develop their enterprise skills, including setting up their own innovative new business, Cookie Mad.
The business is focused on the development of a bespoke cup/mug, which has the quirky addition of a space built within to hold your ‘cookies’ or biscuits. Cookie Mad has made such an impression that the young people represented the UK at the European Junior Trade Fair, where they won the Public Choice Award. They also won the Greater Manchester Dragon’s Den Award for their efforts.
Cookie Mad also competed at the North West Young Enterprise Final – just missing out on winning, whilst Daniel Hurst, the Managing Director, was runner up for the Business Advisor of the Year Award. Cookie Mad also won Best Production Award at the North West Final.
Daniel said, “I have learned leadership skills and have improved my confidence speaking in front of others. It has improved my English skills as having to do quite a lot of pitch work is quite hard. I have learned as an effective team member and it is what I want to do when I am older. Overall throughout it has just been a completely enjoyable and fun experience which I would recommend to anyone.”