‘The Environment Now’ are Digital Leaders 100 Finalists!


16 Apr 2018

The 5th Annual Digital Leaders 100 list highlights the latest champions of digital transformation across the UK. The public can now vote for their favourites across a range of award categories to put the list into a final order – including The Environment Now.

This year’s list as always includes some extraordinary individuals. Competing for Young Digital Leader of the Year are future digital leaders including our very own ‘The Environment Now’ project leaders Emily Godden and Sam Patchitt.

We are proud to have been shortlisted for the Cross Sector Digital Collaboration of the Year award with ‘The Environment Now’, highlighting that the judges also agreed that our strong partner relationship with both O2 and Our Bright Future, are key to the success of this programme.

Please visit digileaders100.com to cast your votes and find out more!

Cross Sector Digital Collaboration of the Year – The Environment Now

Young Digital Leader of the Year – Emily Godden

Young Digital Leader of the Year – Sam Patchitt

The Environment Now’ programme has now funded 50 young people aged 17-24 from across the UK with a £10,000 grant to tackle environmental issues using digital technology. All of the young entrepreneurs have greatly benefited from the mentorship, advice and training from O2 employees to develop their projects.

Our two project leaders who were both shortlisted for the Young Digital Leader of the Year award, work on projects using different digital technology, though both have a core purpose of protecting their future environment.

Emily has been working with Virtual Reality (VR) technology to engage users in the effects of deforestation. She hopes Virtually There Studios will increase pro-environmental behaviours and understanding of the environment. Having received ‘The Environment Now’ funding, Emily started working on her VR experience, collecting footage and sounds from UK woodlands. A VR trike was then created for users to sit in whilst engaged in the VR experience. Emily is planning to take this to different festivals and events around the country.

Sam cofounded YellowLabel, a mobile app that looks to prevent food waste in retail. The Yellow Label app allows users to log on and find any reduced price food in their local area via a map. Sam was awarded funding from ‘The Environment Now’ to trial YellowLabel in Leeds city centre. Collaborating with just 4 stores over 5 weeks, YellowLabel had nearly 400 downloads, and advertised nearly 14,000 items that were reduced to clear. YellowLabel are currently forming partnerships with supermarkets to ensure the app can use their data to update when items have been price reduced in stores.

We’re very proud to be shortlisted for the finals in the Cross Sector Digital Collaboration of the Year category and to have two of our project leaders shortlisted for Young Digital Leader of the Year.

The final list order and category winners will be announced at the DL100 Awards Dinner at St. Pancras Renaissance London Hotel on 21 June 2018.

Please visit digileaders100.com to cast your votes and find out more!

The Environment Now is funded by O2 and the National Lottery’s Big Lottery Fund through the Our Bright Future programme. It is managed by the National Youth Agency.