Tomorrow’s Nation Today: Commissioning Change, Creating Opportunity, 27 Ebrill
Place, Partnership, Progress: Annual Youth Work Conference key takeaways
Over 100 youth work leaders, commissioners, policymakers, funders as well as youth voice representatives came together at the Annual Youth Work Conference entitled: Tomorrow’s Nation Today: Commissioning Change, Creating Opportunity, on 27 Ebrill.
Hosted by the Youth Endowment Fund in partnership with the National Youth Agency, for the second year running, the event provided the space for decision-makers to explore what the National Youth Strategy needs to deliver locally to help achieve better outcomes for young people through youth work.
Throughout the day one message kept surfacing, people make places: trusted relationships are not a ‘nice to have’ – but rather, the bedrock of safety, belonging and opportunity.
For Jon Yates, outgoing Chief Executive, Youth Endowment Fund, the urgency is clear:
”“Growing up today is harder than ever - especially when it comes to feeling safe. Every child deserves to explore the world without fear. That’s why youth work, trusted adults, and evidence of what works matter.”
Jon Yatesoutgoing Chief Executive, Youth Endowment Fund
A panel discussion facilitated by NYA’s Youth Assessors for Local Youth Transformation programme pilots, Charlotte and Sapphire, and involving representatives from the charity and local authority youth sectors, underlined the importance of taking a pro-social approach (rather than a deficit lens), flexible funding to remove barriers such as transport, and the need for consistent data collection to evidence impact to commissioners.
Sharing the government’s commitment via a recorded message, Minister Stephanie Peacock, Minister for Youth assured delegates:
”"The National Youth Strategy isn’t a strategy about young people; it’s a strategy shaped by them. Through the biggest conversation government has held with young people in over a decade, we listened to what matters and it is those ideas that drive the Strategy. All young people deserve to have their voice heard, regardless of where they grew up, their background, and their class. The Strategy is an embodiment of this belief.
The Strategy is ambitious and we know that Government can’t achieve its goals alone. That is why we are committed to working with the sector, from youth workers and coaches to mentors and community leaders, to deliver for the young people of this country. The strategy has launched, but the real work starts now."
Minister Stephanie PeacockMinister for Youth
Leigh Middleton OBE, CEO of the National Youth Agency, highlighted how the National Youth Strategy can unlock progress when it is shaped and delivered with young people:
”“The National Youth Strategy is not all about money, it’s about creating opportunities for the sector with young people. It’s about local decision making and putting young people at the heart of that programme.”
He also urged the system to move at pace, adding: “Now four months on from the launch of the strategy I urge ministers to get on with it and make the changes needed and I urge you, commissioners, to think about how you protect your youth services. And finally, practitioners, ensure your commissioners have youth work in the top ten of their priorities.”
Leigh Middleton OBE Prif Swyddog Gweithredol yr Asiantaeth Ieuenctid Genedlaethol
Natasha Irons MP, Member of the Culture, Media and Sport Select Committee, and Chair of the APPG on Youth Affairs, stressed exactly why youth work matters and the need for a strengthened statutory framework aligned to her Bill to effectively safeguard youth services. She said:
”“A stronger statutory duty on youth provision is needed, with clear benchmarks on staffing, investment, quality, youth voice and accessibility -ending the postcode lottery that leaves young people isolated. Opportunities and access to support for young people shouldn’t depend on where they live.”
Natasha Irons MPMember of the Culture, Media and Sport Select Committee, and Chair of the APPG on Youth Affairs,
Lib Peck, Director of the London Violence Reduction Unit (Mayor of London), looked ahead to the long-term conditions youth work needs to thrive:
”“Looking forward to 2030 we do have a National Youth Strategy and young people were consulted. There are plenty of stories, as well as data, to evidence the impact of youth work…” She called for ambition across the sector: “We need to be confident that youth work is vital. It needs to be well respected, relevant and demonstrate innovative practice. We want young people valued, rather than be demonised by society. For them to be seen as the present, not the future.”
Lib PeckDirector of the London Violence Reduction Unit (Mayor of London)
Breakout sessions focused on how services can respond to what young people say they need – and how the sector can back that insight with consistent evidence that speaks to decision makers.
The importance of youth voice in shaping commissioning was also highlighted by Chris Murray, CEO, Young People’s Foundations Trust who recalled:
”“When I was a chief executive in Brent, we worked with the local authority there to agree the definition of social value. Young people were involved from start to finish - young people in local areas are good at telling you what a project is worth.”
Chris MurrayCEO, Young People's Foundations Trust
Together, the contributions set out a clear agenda: invest in relationships, embed youth voice, and support place-based partnerships to turn strategy into lived change. With the sector increasingly collaborating, the challenge now is to match momentum with action – so that every young person has access to safe spaces, consistent support and genuine influence.
Featured speakers and panellists
Natasha Irons MP
Natasha Irons is the Labour Member of Parliament for Croydon East, first elected on Gorffennaf 4, 2024. As a newly elected MP, she has quickly established a focus on championing young people, youth services, and community-driven initiatives in London. She has taken a leading role in defending youth services, using her position as a backbench MP to highlight the importance of “safe spaces” for young people and calling for increased long-term funding.
She has been a member of the Culture, Media and Sport Select Committee since Hydref 2024. She was appointed as one of 27 MPs to serve as a “mission champion” to support London-wide initiatives, focusing on areas like growth, housing, and, specifically, opportunities for young people.
Natasha Irons MP
Member of the DCMS Select Committee and Chair of the APPG on Youth Affairs
Natasha Irons is the Labour Member of Parliament for Croydon East, first elected...
Lib Peck
Lib Peck was appointed as the Director of the Mayor of London’s newly established Violence Reduction Unit (VRU) in 2019.
Prior to that Lib was the elected leader of Lambeth Council for six years, setting the strategic and political direction for the borough. During her leadership, she prioritised Lambeth’s pioneering work on challenging violence against women and girls and supported the development of a public health approach towards violence.
As a London leader, Lib was the deputy chair for London Councils, a body representing all London Councils, and led on Crime and Public Protection. She was also the deputy labour leader of the Local Government Association. Lib was a councillor for 18 years before stepping down to take up her role as Director of the VRU. During her career, Lib has worked closely with and for many voluntary sector organisations.
Lib Peck
Director of the London Violence Reduction Unit
Lib Peck was appointed as the Director of the Mayor...
Dame Julia Cleverdon DCVO, CBE
Dame Julia became Chair of The National Lottery Community Fund in Tachwedd 2024. She has previously chaired Teach First, the National Literacy Trust and Place Matters – all charities working to tackle inequality in those communities who experience the greatest poverty, disadvantage and discrimination. She chaired the National Statistician’s Committee on Inclusive Data and sat on the EMCCA Inclusive Growth Commission. She is Co-founder of the #iwill movement supporting young people into social action through volunteering, campaigning and advocacy.
Dame Julia has served as Board Trustee for the Fair Education Alliance, The Careers and Enterprise Company, the Youth Futures Foundation, Teach for All and as Patron of Right to Succeed. She began her career with The Industrial Society and served as Chief Executive of Business in the Community for seventeen years before working for the then Prince of Wales as his Special Adviser to The Prince’s Charities.
Dame Julia Cleverdon DCVO, CBE
Chair of The National Lottery Community Fund
Dame Julia became Chair of The National Lottery Community Fund...
Margaret Jobling
Margaret joined NatWest Group in Medi 2020 as Group Chief Marketing Officer.
She has significant commercial expertise in marketing and customer experience. Prior to joining NatWest, Margaret was Chief Marketing Officer at Centrica where she led the function for the Group.
Under her leadership, NatWest has invested £5m of their Levy contribution since Ionawr 2023 until Ebrill 2031, to support upskilling the workforce through the Level 3 and Level 6 apprenticeships.
Over a 35 year career, she has held global, regional and UK roles spanning multinational corporates such as Unilever, Centrica and Cadbury, to private equity owned business such as Birds Eye Igloo.
Margaret has been recognised in Marketing Week’s Top 100 Most Effective Marketers for the last decade and in 2022, was appointed President of the ISBA and recognised as Marketer of the Year by Marketing Week.
Margaret was awarded an Honorary Fellowship by the IPA Council in recognition of her outstanding contributions to the IPA and the agency business generally, as a committed member of the IPA Effectiveness Leadership group and in Hydref 2024 she was appointed as a specialist marketing adviser to The British Heart Foundation’s Marketing Advisory Group.
Margaret Jobling
Group Chief Marketing Officer, NatWest Group
Margaret joined NatWest Group in Medi 2020 as Group Chief...
Dr. Kenny Imafidon MBE
Dr. Kenny Imafidon MBE is an entrepreneur, author, and social commentator. He is the co-founder & Managing Director of ClearView Research, an agency that specialises in research, strategy, and engagement projects focused on diverse and underrepresented communities. In 2022, he was featured in the Forbes’ annual 30 under 30 list for Social Impact.
His debut book “That Peckham Boy” was published by Penguin Random House in 2023, following a 6-way auction for his book.
Kenny is a non-executive director of BBC Children in Need. Over the last decade, he has served on numerous boards and held different governance roles. He is also the co-founder of the OnBoard Programme, as well as My Brother’s Keeper, a voluntary group that supports men (mainly serving long-term sentences) in multiple prisons across the UK.
Dr. Kenny Imafidon MBE
Co-founder and Managing Director of ClearView Research
Dr. Kenny Imafidon MBE is an entrepreneur, author, and social...
Keith Fraser
In Ionawr 2018, Keith Fraser was appointed as a member of the Youth Justice Board. Keith is also the Non-Executive Director/Trustee at The Work Force Development Trust Limited, Advisor for the National Police Chiefs Council Digital Engagement Project for Young People, and Chair of Employability UK. Keith was made a Commissioner for the Commission on Race and Ethnic Disparities on 16 Gorffennaf 2020.
Prior to this, Keith was a Superintendent and Chief Inspector in the West Midlands Police, having joined as a Constable, during which time he produced the 2016-19 Preventing Gang Involvement and Youth Violence strategy.
Keith also produced the business plan for City of Wolverhampton council where he was the Chair of the authority’s statutory Youth Offending Management Board. He led an innovative preventative project, targeting over 7,000 children and young adults, working with Sport England and was the Strategic Police Lead for the Princes Trust across the West Midlands.
Keith Fraser
Former Chair / Youth Justice Board
In Ionawr 2018, Keith Fraser was appointed as a member...
Event agenda
10:00 - 10:45 – Welcome and introductions
- Leigh Middleton OBE, National Youth Agency
- Jon Yates MBE, Youth Endowment Fund
- Simran and Hanzala, YEF Youth Advisory Board Members
- Charlotte and Sapphire, NYA Local Youth Transformation Assessors
10:45 - 11:00 – Morning keynote – Driving impact through the National Youth Strategy
Natasha Irons MP, Member of the DCMS Select Committee and Chair of the APPG on Youth Affairs
11:00 - 11:30 – Measuring impact: What the latest evidence tells us about youth work and young people
- Alex Stutz, Head of Knowledge, National Youth Agency
- Dr Laura Knight, Head of Toolkit, Youth Endowment Fund
11:50 - 12:45 – The importance of place: Experiences from place-based programmes
This session will examine the opportunities and challenges involved in connecting and coordinating a youth-focused programmes across different local localities to increase their positive impact on young people, and how evidence is currently being used by local partners to inform this.
- Sonia Burton, Adolescence Service Manager, Nottingham Adolescence Hub, Nottingham City Council
- Matt Justice, Co-chair of the Bristol Play and Youth Alliance
- Stuart Felce, UK Director, Strategic Business Relationships, StreetGames
- Simran and Hanzala, YEF Youth Advisory Board Members
- Charlotte and Sapphire, NYA Local Youth Transformation Assessors
13:40 - 14:00 – Keynote speech: What will youth work look like in 2030 - and how do we get there?
- Lib Peck, Director of the Violence Reduction Unit, Greater London Authority
14:00 - 14:45 – Panel discussion – Transforming youth work through innovative commissioning, funding and partnerships
- Dame Julia Cleverdon DCVO, CBE, Chair of The National Lottery Community Fund (Chair)
- Margaret Jobling, Group Chief Marketing Officer, NatWest Group
- Rosie Ferguson OBE, Chief Executive, UK Youth
- Naomi Hulston, Chief Executive, Catch22
- Paul Liddell, Interim Head of UK Grants, Programmes and Partnerships, BBC Children in Need
- Keith Fraser, Chair of Local Partnerships, Transformation Partnership CIC and Former Chair of the Youth Justice Board
14:45 - 15:45 – Afternoon Breakouts: Making ‘great youth work everywhere’ happen - innovative approaches and solutions
- Partnerships for Innovation: Turning Collaboration into Impact
Innovation doesn’t happen in isolation – it thrives when organisations work together. This session explores how partnerships can become engines of creativity and experimentation in youth work. We’ll share real-world examples of bold collaborations, look at practical strategies for co-innovation, and explore the risks and rewards of doing things differently.- Chris Murray, Chief Executive Officer of the Young People’s Foundation Trust
- Sarah Willis, Head of Strategic Partnerships and National Delivery, Metropolitan Thames Valley Housing
- Tim Aldcroft, Youth Service Manager, London Borough of Newham
- Sharon Adams, Commissioning Manager for Children & Young People, South Gloucestershire Council
- Simran and Hanzala, YEF Youth Advisory Board Members
- Strengthening Youth Voice in commissioning and service planning
Young people are experts in their own lives – yet their voices are often missing from commissioning and service planning decisions. This session will examine practical approaches for embedding young people’s perspectives, highlight examples of best practice and discuss the challenges and opportunities of making decision-making more inclusive.- Dr. Kenny Imafidon MBE, Co-founder and Managing Director of ClearView Research
- Joe Rich, Head of Youth Voice, The National Lottery Community Fund
- Esther Horner-Aird, Strategic Youth Voice Lead, National Youth Agency
- Charlotte and Sapphire, NYA Local Youth Transformation Assessors
- Penny Rosemond, Youth Voice Trainee, NE Youth’s Youth Voice Trainee, Peer Action Collective project
- Dan Straughan, Lead Coordinator, NE Youth
15:45 - 16:15 – Closing remarks and next steps
- Caleb Jackson, Head of Change for Youth and Voluntary Sector, Youth Endowment Fund
- Harriet McCann, Director of Policy, Insights and External Affairs, National Youth Agency
- Jon Yates MBE, Chief Executive, Youth Endowment Fund
- Leigh Middleton OBE, Chief Executive, National Youth Agency





